You don’t need to scroll TikTok for hours to discover the most viral beauty products on the market. And we have Sephora’s As Seen on Your #FYP online collection to thank for that. The mega-retailer is devoting a corner of its site to the 40 hottest products on social media, so you can shop the best while also cutting down on screen time. (It’s good to do that every now and then, we promise!)
Even better, Sephora is connecting us straight to the content creators putting these products on the map with their own feed of product reviews coinciding with the selection. You’ll find Laura Mercier, Ilia, ColorWow, Laneige, Fenty, Patrick Ta, Dior, and more of today’s top brands right there—offering everything from haircare and skincare to makeup and fragrance.
Starting at $17, there is something for everyone—and since these picks are all backed by thousands of legitimate online reviews, you know they’re worth every penny. And if that’s not convincing enough, we went through and picked five products we know Byrdie editors and writers are obsessed with—and we only back the best.
Best Viral TikTok Products at Sephora
- Summer Fridays Lip Butter Balm for Hydration & Shine, $24
- Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo, $38
- Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum, $35
- Saie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator, $28
- Sol de Janeiro Mini Cheirosa 59 Perfume Mist, $24
Serums, dry shampoo, mascaras—the selection is vast, but we’ve gone ahead and picked the products you should be shopping for. To help you stick to your budget, we’re giving you insight into five products we love and will continue to restock.
Summer Fridays Lip Butter Balm for Hydration & Shine
$24
When we asked Byrdie freelance writer Melony Forcier to review and rank this lip balm, she gave it an impressive 4.9 out of 5 stars–which, by Byrdie standards, isn’t an easy score to achieve. She loved that the buttery soft formula lives up to the product’s name while also depositing “a natural-looking color that photographs beautifully.” Melony also championed the scent, which she says “will transport you to your own version of paradise.”
Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo
$35
Byrdie editor Eden Stuart has been a fan of this viral blush for a while, but when they dropped the shades She’s Wanted, She’s Giving, and She’s Flushed, she was floored. She’s Flushed is her version of a perfect everyday shade. She’s Giving is, in her opinion, hitting on the Barbiecore moment. She’s Wanted is what Eden describes as a perfect berry-tone match for a vampy dark lip. These shades come in a creamy, dewy, buildable, and luminous formula—chef’s kiss.
Glow Recipe Watermelon Glow Niacinamide Hue Drops Sun Glow Serum
$39
The first item in our roundup of 2024 spring skincare launches is this Glow Recipe serum—and freelance Byrdie writer Taylor Augustin chose it because of how fast it was spreading on TikTok. She reported that it’s a skincare-first product with ingredients like radiance-boosting niacinamide, hydrating hyaluronic acid, and soothing Centella asiatica. It also imparts a sheer tinted glow to warm up your skin. It’s the perfect complexion prep as we head into spring and summer.
Saie Glowy Super Gel Lightweight Dewy Multipurpose Illuminator
$23
“An overachiever” and “powerhouse” is how writer and product tester Samantha Leal describes this illuminator—even noting that it’s “worth the hype.” Why? Because the formula—as she explains–is super lightweight, easy to use with her fingers, and imparts the right amount of glow (not glitter or shimmer—glow). Another bonus: It features several good-for-your-skin ingredients like papaya seed oil (which is anti-inflammatory), vitamin C (for boosting radiance), and rosa canina fruit oil (to nourish), which we love.
Sol de Janeiro Mini Cheirosa 59 Perfume Mist
$22
“Sol de Janeiro’s perfume mists are my go-to for spring and summer—just a few spritzes cover me (my body, clothes, and hair included) in an aura of juicy fragrance,” Byrdie commerce writer Caitlyn Martyn says. “Cheriosa 59 is one of the newer scents to the lineup and I predict it’ll be huge this season, as it features warm, enticing notes of vanilla, violet, and sandalwood.” She also loves that it comes in a mini size that’s TSA-compliant, making it the perfect scent to travel with.
